Summer’s Coming! Pink Drank Release, Portland Events, Beer Fests & More!

Summer is coming and we at Ale Industries are ready for the warm weather! Warm weather brings beer festival season, beer releases, and a bunch of fun events around the Bay Area and beyond, so read on to find out where you can find us!

First and foremost, we will be releasing the much anticipated Pink Drank on June 1st! This juicy and delicious sour from our Barrels & Uniquities program will be bottled up and ready to help you beat the heat all summer long. Pink Drank is a sour blonde ale aged “hella days” in oak barrels at our brewery in Concord. We used Brettanomyces Lambicus for the primary ferment with Lactobacillus, and finished it with Cascadian raspberries. Our release party will be Saturday, June 1st at our “First Saturdays” Artist Market at the Tap Room from 2pm until 7:30pm. Come join us for live and local music, delicious BBQ from local favorites Steelhouse BBQ, amazing art and of course, good times! More info to come, so stay tuned for a full music line-up!

This Saturday, May 25th we will be out at the Inaugural Drake’s Session Fest! In honor of Session Beer Month (May 2013), this will be a festival devoted to session beers (flavorful, craft beers 5.0% ABV or under) with craft breweries showcasing their sessionable offerings. Ale Industries will be there with our Uncle Jesse, a West Coast Session Ale, and our Golden State of Mind, a California Native Ale brewed with orange peel and spices! The event will also be featuring Fiveten Burger,
Fist of Flour Wood-Fired Pizza, and Live Music from Clangin’ and Bangin‘!

The following Saturday, June 1st, is a busy day for us! In addition to our own Pink Drank Release Party and Artist Market at the Tap Room, we will be out at the Davis Beer Fest from 2pm – 7pm, the Santa Rosa Beerfest – The Good One! from 1pm – 5pm, and also at the 32nd Annual Walnut Creek Art and Wine Festival from 11am -7pm! That makes FOUR opportunities to enjoy delicious Ale Industries beer on the first Saturday in June, so no excuses, start your summer off right!

Further up the West Coast, our brewmaster and co-founder Morgan Cox will be heading up to Portland to represent Ale Industries at a few really exciting events around the PDX area. Morgan will be starting things off at Belmont Station in southeast Portland on Monday, June 3rd. From 5pm – 8pm they will be pouring our Pink Drank, A.I. Evolution, Gen. 6, and Agent Ned, our Flanders-style sour red ale aged in oak wine barrels!

Tuesday, June 4th Morgan will be hittin’ up Bailey’s Tap Room in southwest Portland. With 20 craft beers on tap and even more bottles, we are happy to be adding our Pink Drank and A.I. Evolution, Gen 6 to their impressive line-up!

Last stop for Morgan will be Roscoe’s in Southeast Portland on Wednesday, June 5th! We had a great time there last time, and look forward to seeing some familiar faces and making new friends over a refreshing glass of Ale Industries beer! We hope to see you there…

Back in our own SF Bay Area, our co-founder and Head of Sales and Distribution Stephen Lopas will be out at Zeitgeist in San Francisco for a Meet the Brewer night on Wednesday June 5th! We will be rollin’ deep to this one with a full line-up that includes our Golden State of Mind, Uncle Jesse, Pink Drank, Agent Ned, and the A.I. Evolution, Gen. 6! Don’t miss this one. We love this spot and it is sure to be a great time!

That’s all for now – until next time, Cheers! (And don’t forget to ask ‘em for an Ale Industries!)

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Tap Takeovers, Oregon Action, Tap Room Events and More…


It’s that time again – time for some updates from Ale Industries! We hope you all have been enjoying this beautiful, sunny weather as much as we have. We have some fantastic events coming up this month and next, as well as some updates from our brewery and Tap Room, so read on to find out more!

First off, we have somehow unearthed a couple more cases of This is the Shit that Killed Elvis at our Tap Room! Hurry in and scoop one up (or two…) while they last! They will not be around too much longer…this is your absolute last chance to taste the glamourously malt-forward, big and delicious ale that is fit for the King.

Tuesday, April 23rd (Tomorrow!!) we will be doing a Tap Takeover at Slow Hand Barbecue in Pleasant Hill! After a last minute schedule change, we are AGAIN, really excited about this one!! Slow Hand makes incredible barbecue – and it pairs perfectly with Ale Industries beer! We hope to see a lot of our local friends and fans out at this one – expect to see the East Bay IPA, the Spring Fling, and…wait for it…a keg of Unity, as in Edward sour blonde ale!

The following night, Wednesday April 24th, we will be hosting an Ale Industries Pint Night at Boneshaker Public House in Sacramento at 6pm! We know we have some friends in the Sacramento area, and have been increasing our presence out that way thanks to Mussetter Distributing. So come down, check it out, have a pint or two in an AI pint glass, and say hello to Stephen Lopas, our co-founder and head of Sales and Distribution!

Thursday, April 25th we will be on tap at Jernigans Tap House and Grill in Nevada City! We are excited to be there, as this is a fantastic spot for locally
crafted beers, delicious food and great company. We hope to see you there…

On the home front, we have set the date for our May Artist Market – this time it will be May 11th, the SECOND Saturday in May! We are excited to be featuring live and local music from Buddha Doobie, as well as Steve Passaglia! We will also be featuring Save Mount Diablo for our monthly cause. $1 from every pint sold of Golden State of Mind will go directly to this impactful, local organization, who are doing big things to protect and preserve our beautiful Mount Diablo for generations to come. Of course, our amazing Artist Market will be happening as well – and our featured artist for the month of May is the talented Jeslyn Cantrell of Fanciful Expressions! We were lucky enough to commission Jeslyn to design our Spring Fling bottle label, and now we will be able to have her artwork up in our Tap Room for the whole month of May! We will also have delicious, Italian-inspired food to feast on from Boffo Cart, so come ready to eat great food, drink delicious beer, and enjoy locally crafted art, music and (of course), fun!

We are always looking for non-profits in our area that focus on arts, education, and conservancy. Do you know of any that we should be in contact with? We feature a different cause every month, and enjoy being able to give back to our own community any way we can. Let us know!

As for Brewery Updates – we have hired on two amazing employees for our production team! We welcome Jen Muelbauer (of East Bay Beer), and Matt Plotkin to the team! Both Jen and Matt will be easing our lead brewer Jesse’s un-ending workload by helping out with bottling and cellarman work! “Woo-hoo!” (says Jesse.)

In other news, after a fun-filled “business trip” to the Portland area, we have agreed to be distributed in Oregon by Morgan Distributing, Inc! (No, Morgan did not choose them because of the name!) We are very happy about this partnership, and look forward to making new friends and fans throughout the state of Oregon. We were lucky enough to enjoy a packed house at Roscoe’s in Portland for the tapping of the Unity, as in Edward with Morgan a couple of weeks ago – great times were had, and we anticipate more exciting events and happenings in the area in the future! Thanks to all who came out to play!

We have also finally landed our bottles at the BevMo warehouse! Now it is up to you, our friends, to go in to your local Bay Area BevMo and ASK FOR IT! They will be selling our Rye’d Piper and Golden State of Mind in 22oz bottles, so get in there and let ‘em know you love it! As always, thanks so much for all the support. We couldn’t do it without our AI “street team,” so keep up the good work, friends!

That’s all for now – until next time, Cheers! (And don’t forget to ask ‘em for an Ale Industries!)

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April Updates from Ale Industries!


Hello, friends! It’s been and continues to be a busy month for us at AI! We released two beers last week, the Spring Fling and the East Bay IPA. We had a fantastic release party for the East Bay IPA at our First Saturdays Artist Market – thanks to all who made it out to celebrate with us! Thanks especially to the artists, musicians and food vendors who help us make these events such a smashing success. A heads up – our May Artist Market will actually be on the SECOND Saturday in May – Saturday, May 11th! This is due to the fact that most of the Ale Industries crew will be out of town at the Anderson Valley Boonville Beer Festival! (Where work meets play!) So don’t forget to mark your calendars for May 11th, where our Artist Market, live music and delicious food from Boffo Cart will be in full swing.

We have a few exciting events coming up in the next few weeks as well! This Friday, April 12th is our next Fist of Flour Friday at the Tap Room! Fist of Flour Fridays are all about pizza and beer…an age-old, winning combination. Fist of Flour will be out with their mobile wood-fired oven and their delicious, gourmet pizzas. Needless to say we will provide the beer…and a good time will be had by all! Hope to see you all there.

Tuesday, April 16th we will be doing a Tap Takeover at Slow Hand Barbecue in Pleasant Hill! We are really excited about this one. Slow Hand makes incredible barbecue – and it pairs perfectly with Ale Industries beer! We hope to see a lot of our local friends and fans out at this one – expect to see the East Bay IPA, the Spring Fling, and…wait for it…a keg of Unity, as in Edward sour blonde ale!

Wednesday, April 17th at 5pm we will be out at Whole Foods in Potrero Hill (SF) tapping the specially brewed Eastbound and Brown! The Eastbound and Brown is a Walnut Brown ale brewed by our very own Jared Shoupe and Wesley Anderson, buyer for Whole Foods. This one of a kind brew will only be available at Whole Foods, so stop by to taste the deliciousness!

This week our co-founder and brewmaster Morgan Cox will be heading up the coast to Portland! He will be visiting the Portland area to finalize the changeover of distribution for the state of Oregon. Morgan will be visiting various watering holes and restaurants in the PDX area, so keep an eye out for the tall dude with the big, blonde, brewer’s beard! Thursday at 12 noon you can find him at Apex – stop by and say hello! At some point Morgan will also be visiting Roscoe’s in Portland – we are hoping to convince them to put on the keg of Unity, as in Edward that they have in their cellar while he is in town! So, all you sour beer lovers in Portland, let Jeremey at Roscoe’s know you want to see it on tap this weekend at some point…

Back in our own Bay Area, we are again asking for your help getting on tap at some local establishments. Here is a list of local places that we would love to see Ale Industries! Check it out, and then go in and let ‘em know you want to see our beer there!

Zachary’s Pizza, Pleasant Hill
Zachary’s Pizza, San Ramon
HopMonk Tavern, Sonoma
Tower Grille, Concord
Rocco’s Ristorante and Pizzeria, Walnut Creek
Ed’s Mudville Grill, Clayton
Corner’s Tavern, Walnut Creek
Residual Sugar, Walnut Creek
Lungomare, Oakland

That’s all for now! Until next time, Cheers! (And don’t forget to ask ‘em for an Ale Industries!)

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AI Spring Updates: Spring Fling, East Bay IPA and more!

Happy Spring, Y’all! We have a lot going on at Ale Industries right now…TWO beer releases next week, pint nights, and some Arizona action in the mix as well!

This coming Monday, April 1st at our Tap Room we will be releasing our Spring Seasonal, the Spring Fling! Every year we look forward to the release of this refreshing and flavorful beer. Picture yourself sitting on a patio, sipping an Iced Mocha. To help your imagination along we brewed up this mild brown and added 10 lbs of coffee that was roasted in house, and 15 lbs of cocoa. Take a sip, close your eyes, and soak in the sunshine! Tap Room will be open on Monday from 4-9pm, so come down and be one of the first to have the Spring Fling hit your lips! If you are unable to make the release, keep an eye our for the bottles! We are bottling the Spring Fling up this year for the first time ever. The label is amazing and we are really excited to get it out into the world! Our good friend Jeslyn Cantrell of Fanciful Expressions custom designed the label for us, and we couldn’t be happier with how it turned out!

Have you been out to Redcoats British Pub in Pleasanton? This coming Wednesday, April 3rd starting at 7:30pm it’s an Ale Industries pint night! Come on down and check this place out while sippin’ on some Ale Industries beer!

If the Spring Fling wasn’t exciting enough, we are also releasing the latest batch of our East Bay IPA on Saturday, April 6th! We are combining out “First Saturdays” Artist Market with a release party for this Citra-liscious IPA. Tap Room opens at 2pm, and we will have a full Artist Market with lots of talented local artists, photographers and craftspeople from our community. Our featured artist for the month of April is the amazing Chris Arson of Flatblackoverchrome Photography. We will also have a great line-up of local musicians – BullyWest will be opening things up for us at 4pm, and then Io and the Echoes will play from 5:30 until 7pm. Come hungry! Tasty Zombies will be out with good ol’ fashioned cheese zombies! We will also be raising money and awareness for Opportunity Junction, a non-profit organization working “To fight poverty by helping low-income Contra Costa residents gain the skills and confidence to get and keep jobs that support themselves and their families.” We think that is an important and impactful goal, and we are proud to help out how we can by donating $1 from every pint sold of our Golden State of Mind throughout the month of April at our Tap Room. We hope to see you there!

Also on Saturday April 6th we will be out at the 16th Annual Hayward Bistro IPA Fest! After 15 year of having this fest in August the Bistro is moving it to April 6th to combine it with their Hop Rhizome fest. It starts at 11 am, and they are expecting over 70 World Class West Coast IPA’s on tap on Main Street (Including our beloved East Bay IPA!). The Cost is $30. That gets you a 6 ounce Tasting glass and 5 taste tickets,with extra tickets at $2. A judging will take place with winners announced at 4 pm. There will also be several Hop Rhizome varietals for sale along with growing literature, BBQ and live acoustic music. Sounds like fun!

If that isn’t enough going on that day, we will also be out at Schooners Brewery in Antioch on April 6th as well. They are putting on their Special Haven Beerfest from Noon to 4pm. Tickets are $20, and food will be available for purchase at their restaurant. San Francisco sports fans listen up: there will also be a silent auction with memorabilia from the Giants and the 49ers! Sounds like a great party.

Further out from the Bay Area, our co-founder and head of sales and distribution Stephen Lopas will be heading to Arizona this weekend! Steve will be making the rounds at our various accounts in the Phoenix area and looks forward to meeting some of our friends and fans in the Southwest! Our distributor for Arizona, Pitcher of Nectar Distribution (aka POND), will be taking over all 30 taps at the Whole Foods in Scottsdale on Saturday, March 30th! This will of course include a few taps from us at Ale Industries. We are excited about the chance to get out to Arizona and help build our presence in the region. If you are in Arizona, stop by Whole Foods and say hi to Steve!

That’s all for now…until next time, Cheers! (And don’t forget to ask ‘em for an Ale Industries!)

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Spring is Coming! Spring Fling, Fist of Flour Fridays & More


Hello friends! Spring is on its way, and we are really excited about the events coming up, as well as the much anticipated release of our Spring Seasonal! We will be releasing our Spring Fling, which is the perfect answer for these beautiful spring days we will be enjoying in the Bay Area very soon. Picture yourself sitting on a patio, sipping an Iced Mocha. To help your imagination along we brewed up this mild brown and added 10 lbs of coffee that was roasted in house, and 15 lbs of chocolate procured from our neighbors at Rachel Dunn Chocolates. Take a sip, close your eyes, and soak in the sunshine! Spring Fling will be released on Monday, April 1st at our Tap Room, hosted by Steve Lopas, our co-founder, head of sales and distribution, and chief keg kicker. Tap Room will be open from 4-9pm, so come down and be one of the first to have the Spring Fling hit your lips!

A big thanks to everyone who came out to our 4th Anniversary Party and Artist Market on March 2nd! We had a great time, and it was so awesome to see such a great turn out of folks who were happy to celebrate 4 years of making quality craft beer right here in our own community. We had a fantastic line up of local artists, musicians, and of course food! Thanks to the Compass Star Catering out of Martinez, we were able to feast on delicious, old-world style sausages made with our own beer! It was a fantastic party and we can’t wait to continue to grow and expand with the support of all of our friends and fans.

We have a few really cool events coming up in the next couple of weeks as well. Next Friday, March 15th, we will be doing another Fist of Flour Friday at the Tap Room! Due to the great success we had the last time, we decided to make it a regular thing. Once a month we will be having Fist of Flour Fridays! The crew from Fist of Flour will be coming out with their mobile wood-fired pizza oven and filling our bellies with delicious, hand-tossed, gourmet pizzas. This coming one on March 15th will also be the last day for our Tap Room employee Tim Yothers, so come on out and enjoy yummy pizza, refreshing Ale Industries beer, and say farewell to our good friend Tim before he sets out on his newest adventure!

The following evening, Saturday March 16th, we will be having our St Patrick’s Day Celebration at the Tap Room! We will be featuring live Irish and Scottish music from Michael Bentley from 6-9pm, as well as corned beef sandwiches from The Compass Star! If you missed the chance to try their delicious sausages at the Anniversary party, you won’t want to miss this one. See you there…Slainte!

On Sunday, March 17th, we will be participating in the Brew at the Zoo event at the Oakland Zoo. Come on down and continue the St Patrick’s Day Celebration with us. The East Bay Professional Group for the Oakland Zoo invite you to raise your glass to conservation and join them for a really fun event. There will be sampling of local beers and ciders from mulitple Bay Area breweries, including yours truly, Ale Industries! You will be able to enjoy the music of Irish musicians and singers, meet animals from the Zoo Mobile, and enjoy great beer in a one-of-a-kind setting. Don’t miss it!

Out and about in the world, where have you been enjoying Ale Industries beers? We are on the hunt to expand our presence in the Bay Area, and we need your help! We have compiled a “Hit List” of local establishments where we would love to be on tap. Are any of these your local haunts or hang outs? Let them know you want to see AI on tap! Word of mouth and the vocal support from our own community has been one of our strongest assets, and we appreciate the love! Next time you are at one of these spots, let them know:

Berkeley Bowl
OL Beer Cafe and Bottle Shop
Ed’s Mudville Grill
Tower Grill in Concord
homeroom Cafe Oakland
Trappist
Trappist Provisions
Heinold’s First and Last Chance Saloon
Spice Monkey Cafe
Sauced BBQ and Spirits
Cypress Walnut Creek

That’s all for now! Until next time, Cheers! (And don’t forget to ask ‘em for an Ale Industries!)

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Mid-February Updates – SF Beer Week Events, Last Minute V-Day plans, and more!

Hello, friends! First off, we want to thank everyone who came out to our Unity, as in Edward Release Party and Artist Market last Saturday! We had a great time, and you all helped to make it one of the best events of the year for Ale Industries. Fist of Flour Pizza was delicious, and we were lucky to have a whole host of amazingly talented artists and musicians to keep the party going. We will continue to feature the art of Abdan Johnson on our walls at the brewery for the entire month of February, so come see his amazing hand drawn portraits while we still have them! We also still have the Unity on tap at the Tap Room, as well as some bottles to go. Don’t miss your chance to try this amazing beer from our ever-expanding Barrels and Uniquities department!

Need some last minute Valentine’s Day plans? Ale Industries and SF Beer Week has got you covered! Who needs heart shaped chocolates and flowers – these days craft beer is the way to a girl’s (or boy’s) heart!
Tonight at Pyramid in Berkeley, the East Bay Beer Fest will be rockin from 6-9pm! This festival is always a great time, and will be featuring the best of the East Bay breweries! Proceeds go to the National Multiple Sclerosis Society, so you can rest assured knowing that you are spreading love on Valentine’s Day!

One event we are particularly excited about is the Spin the Bottle event at the California Academy of Sciences! This is not your average museum tour. Not only will they be featuring locally crafted beer in honor of SF Beer Week, they will also be hosting talks by the Center for Sex and Culture, including a pop-up exhibit courtesy of Good Vibrations! You can dance the night away while feasting on treats from Whole Foods Market. Go get your culture on!

For those who are more on the anti-Valentine’s Day side of things (we know you are out there), you can attend the Black Valentine’s event at the Dark Horse Inn in San Francisco! As they say, “Drown your dark heart with dark beer at our Black Valentine event! Join us for a night of dark brews from local/craft breweries and a special “dark” Valentine’s menu. Oh, OK, happy couples are welcome, too! Event is 5-11pm.” Steve will be there with our Evolution, Generation 4 – a tasty blend of 4 different beers that took a turn towards the dark side this time…Don’t miss out!

Friday night we will be one of the featured breweries at the “Locals Only” event at the Sycamore in SF’s Mission District. This is an all day event where they will be pouring only locally crafted beer. The Sycamore is a great spot, and this looks to be a perfect opportunity to check this place out if you haven’t already!

And last, but definitely not least, our final SF Beer Week event will be at Extreme Pizza in Brentwood! Ale Industries will be the featured brewery for their Pint Night this Saturday, February 16th! Come check out a great East County spot that is doing a fantastic job of keeping local craft beer on tap. You can come enjoy a delicious AI beer, and take home your official AI pint glass to boot!

Coming up soon is Ale Industries’ 4TH ANNIVERSARY! Can you believe it’s been 4 years already?? We will be throwing a party for ourselves in connection with our First Saturdays Artist Market on Saturday, March 2nd from 2pm – 7pm. We will have COMPASS STAR CATERING out to fill our bellies with old-world style, house cured and handcrafted meats that will go great with an Ale Industries beer! We are also extremely lucky to have local music favorites SWOON to entertain the house with an amazing acoustic set starting at 4pm. We will also once again be out with our First Saturdays Artist Market, so you can check out some of the amazing local artists, photographers and craftspeople in our own community that are doing big things! Our featured visual artist for the month of March is the ever-talented STEPHANIE FORBES. We hope to see you there – come help us celebrate 4 years of living the craft beer-fueled dream!

That’s all for now. We hope you all have been enjoying SF Beer Week as much as we have, and we hope to catch you out at one of our remaining events!
Until next time, Cheers! (And don’t forget to ask ‘em for an Ale Industries!)

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It’s February! SF Beer Week, Events & Brewery News from AI


Happy February, friends! We love February at Ale Industries, because it brings us SF Beer Week! We are all going to be happily busy this month with all the exciting events we have lined up for SF Beer Week. We also have a few important updates from the brewery, so read on to find out what is new and exciting with us this month!

SF BEER WEEK
For a complete list of our official Ale Industries SF Beer Week 2013 schedule, please see our SF Beer Week Event Page on Facebook. Below we will highlight just a few of the fun events we have lined up throughout the week:

Meet the Brewer @ Steep Brew
Did you know that the Whole Foods in Potrero Hill has a craft beer tap house and café attached to it? Well, on Sunday, February 10th from 1pm – 6pm we will be there at Steep Brew for a Meet the Brewer event! There will be a special food menu to go with the beers, which will include the Unity, as in Edward sour blonde ale, the A.I. Evolution, Gen. 4, the Electric Fantasy blue IPA, and more!

6×4 Festival @ Creek Monkey
In Honor of San Francisco Beer Week, on Monday, February 11th, Creek Monkey will have six East Bay breweries taking over four taps each at their Tap House in Martinez! The brewery representatives will be there with glassware from their respective breweries. It’s like a pint night times 6! Breweries include: Cali-Craft, Schubros, Black Diamond, Heretic, Ale Industries, and E.J. Phair. See you there!

Beer Pairing Dinner @ Hops & Hominy
On Tuesday, February 12th we will be at Hops & Hominy in the Financial district of San Francisco. We will be pairing with Hops & Hominy to provide a 5 beer, 5 course pairing menu. These events are a lot of fun and are limited seating. The price is $65 which includes tax but not gratuity. If you are interested please contact Hops & Hominy at 415-373-6341 to purchase tickets!

All Shook Up” with Ale Industries @ Ale Aresenal
Wednesday, Feb 13th, Ale Arsenal in San Carlos is going to be throwing a party fit for the King! “All Shook Up” with Ale Industries starts at 6pm and will be featuring This is the Shit that Killed Elvis, complete with peanut butter and banana paninis!

“One off Release Party” & Tap Takeover with Rosamunde Sausage Grill @ Swan’s Market in Oakland
Friday, February 15th , from 6-10pm is the “One off Release Party” & Tap Takeover with Rosamunde Sausage Grill @ Swan’s Market in Oakland! We’ll be pouring Electric Fantasy , A.I. Evolution, Gen. 4, Unity as in Edward, and more. If you have not tried Rosamunde Sausage before, you are missing out – get on down there to enjoy the perfect pairing of sausage and Ale Industries beer!

Pints & Punk w/ Agent Orange @ Red House
Friday February 15th is also the day for Pints & Punk at the Red House in Walnut Creek! Pints & Punk: Featuring Agent Orange and Ale Industries starts at 8pm. SF Beer Week 2013 and Red House team up to bring the best of two worlds together…Music and Beer. Agent Orange, 5 Days Dirty, and Heroes at Gunpoint will be featured as well as the best from Ale Industries.

BREWERY UPDATES:
First off we would like to congratulate Jesse Warren, formerly our Cellarmaster, and now our Lead Brewer! Jesse is an amazingly talented, incessantly hard-working employee, and of course a great friend. We are proud to have him as a member of the Ale Industries team. Congratulations to the Golden Thunder!

In other news, we continue to grow and expand our reach across the country, bit by bit!

In Northern California, and have begun working with Mussetter Distributing. You will now be able to ask for and see Ale Industries in parts of Solano County, Yolo County, Sacramento, El Dorado, Placer, Nevada, and Sierra Counties!
In the Southwest region, POND (Pitcher of Nectar Distribution) is an independent wholesale distribution company dedicated to providing Arizona the finest craft beer, spirits and specialty beverages available. http://pitcherofnectar.com/ We are proud of our partnership with a company who is furthering the mission of the Craft Beer revolution!
We are also very close to getting a new distributor for Oregon. Once that happens, we are just left with Washington, Idaho and Nevada and we will have the entire West covered!

Electric Fantasy, our blue IPA made with blueberries, will be out sometime THIS WEEK! Look for it at Tap Room. You will definitely want to come try this one!

Of course, don’t forget our Unity, as in Edward Beer Release Party and Artist Market is Saturday, February 9th! We will be releasing our sour blonde ale that has been barrel-aged aged with summer peaches, alongside live, local music, gourmet wood-fired pizzas from Fist of Flour, and amazing, hand crafted art from local artists, designers, photographers and more! We will also be raising money for Anka Behavioral Health. Anka is a Concord based, nationally-recognized behavioral health organization that works to eliminate the impact of mental health issues for all people. $1 from every pint sold of the Golden State of Mind will go to this important and impactful local organization! Doors open at 12pm, and music starts at 2pm and goes until 9pm. We will be featuring the musical talents of Lucas Ohio, The Dueling Guitars of Timmy G and Matt Neal, and finishing things off with the amazing Xavier Guerrero and Friends! This really will be the party of the year for Ale Industries, so don’t miss this one!

That’s all for now, until next time, Cheers! (And don’t forget to ask ‘em for an Ale Industries!)

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Kicking off 2013 with Ale Industries…Oh Yeah!


It’s time for some updates from Ale Industries! We have some exciting things going on in the next few weeks, as well as a little bit of bittersweet news…

It is with heavy hearts that we bid farewell to our good friend and stellar salesperson Marc Alkons! Marc was part of the AI team from the very beginning. In Morgan’s words, “Marc is the fastest Rubiks Cube solver I know.” Cellarmaster Jesse agrees, adding that Marc “…is also the craziest ninja I know.” Maureen, also amazed at his ninja and Rubiks Cube skills, adds that “Everyone is going to miss Marc’s goofy sense of humor. He’s a really good guy and he’s going to kick ass at whatever comes next for him!” As Steve says, “Marc is a really good friend, we are really going to miss him. It’s like losing a family member! We wish the best for him in whatever he does.” Cheers, Marc!

We would also like to announce that we have joined forces with the fantastic and amazing Ed McGrath to help us with our East Bay sales territory! Ed joined the team a couple of weeks ago and has been out there pounding the pavement, spreading the good word of Ale Industries! We are excited to add Ed to our team, and look forward to what he will bring to the table. Those of you that know Ed know that he has a sparkling wit and a great personality, which of course is a requirement here at AI! Look for Ed at your local East Bay watering holes, and if you see him, raise a glass to our newest AI employee!

We also have some fun events coming up very quickly:

Tuesday, January 15th we will be out at Hopyard in San Ramon for an official Ale Industries Pint Night! Come on down and chat up Ed McGrath while sippin’ on a pint of AI beer in your new AI pint glass! We also have a pint night coming up on Tuesday, January 22nd at the Hopyard in Pleasanton, so mark your calendars and we will see you there!

Friday, January 18th Steve will be up in Sacramento at the Runnin’ for Rhett fundraiser and Winter Brew Fest! General admission is $35 and includes unlimited beer and wine tastings. There will be food, music and fun – all proceeds go to the Runnin’ for Rhett foundation.

Have you heard about our partnering up with Bay Area Ski Bus?? Join Jesse (Yes, Uncle Jesse) Saturday, January 19th on the bus heading up to Alpine Meadows for a fun-filled day of snowboarding (or skiing!) followed by a BBQ where Ale Industries is the sponsoring brewery! We have another one scheduled for Saturday, February 2nd as well – check the Bay Area Ski Bus website for more info and join in the fun!

Saturday, January 26th is the Brewing Networks Annual Winter Brew Fest, right here in downtown Concord! We will definitely be out to play at the festival that day, so come on down and enjoy unlimited tastings from 35+ breweries from 12-4pm in Todos Santos Plaza! The party, however, does not stop there. Ale Industries Tap Room will be putting on the Official AI After Party from 4:30 – 7:30pm at our brewery which is just a hop, skip and a jump away from the festival! There will be awesome, live and local music from Muncie, and delicious food from Asian-style BBQ food truck Yummi BBQ! We hope to see you there!

We also have some exciting updates from our Brewing Team:

Electric Fantasy, our blue IPA, is on the very near horizon! We will be adding 12.5 gallons of blueberries to the batch, which will “tint this beer into your craziest fantasy. Kinky!” (Morgan’s own words.) The IPA is bubbling away in the fermenter, and we will be adding the blueberries this week! This exciting and innovative beer will be available just before the start of SF Beer Week in early February, so keep an eye on us for release dates and more details!

We are just a few short weeks away from our next Generation of the A.I. Evolution series! A.I. Evolution, Gen. 4 has just been blended in with the Generation 3, and is currently fermenting in oak barrels. We are going dark this time, so don’t miss this batch! Remember, by the time you taste this beer, it will have already changed…

We are about to start bottle conditioning the Unity, as in Edward! We will be releasing the Unity in bottles and on draft at our Tap Room on Saturday, February 9th as part of our kickoff event for SF Beer Week 2013! The Release Party and Artist Market is on the second Saturday of February and will take the place of our regularly scheduled First Saturdays Artist Market. We will have live music all afternoon, a full scale Artist Market featuring amazing and talented local artists, photographers and designers, and delicious food from Fist of Flour with their gourmet, wood-fired pizzas! For more information check out our official event page on facebook. 12pm – 9pm. Don’t miss it, it’s going to be the party of the year for Ale Industries!

And finally, some of you may have heard that we are looking to add an Oakland facility as part of our exciting growth this year! We are looking for that to happen sometime in the Spring, so stay tuned for more updates and information as it becomes available!

Thats all for now! Until next time, Cheers! (And don’t forget to ask em for an Ale Industries!)

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Holiday Happenings & Updates from Ale Industries!


Hello, friends! It’s time for our bi-weekly blog again. We have some exciting news from the brewery, as well as some information about what we are up to over the holidays at the Tap Room and out and about in the Bay Area and beyond!

First up is Barclay’s Pint Night! This Tuesday, December 18th (Today!) starting at 6pm, Steve and some of the AI crew will be out at Barclays Pub in Oakland with some East Bay IPA, Uncle Jesse, Rye’d Piper, Golden State of Mind, and of course some awesomely official Ale Industries pint glasses! Get down there and chat Steve up while sipping on some great beer in your brand new AI pint glass.

Have you had a chance to enjoy the snow yet this season? We have partnered up with Bay Area Ski Bus to be the sponsored brewery on Saturday, Dec 29th for their trip up to Alpine Meadows in Tahoe! There are various ticket packages available, but you can join Steve and the rest of your tripmates for a delicious BBQ after a day of skiing while sippin’ on some Ale Industries! Check it out at www.bayareaskibus.com.

As for the Brewery – it’s official, Elvis has entered the building! Look for this amazing and unique release from our “Barrels & Uniquities” department throughout the Bay Area this week! Our official description of this hard-to-pin-down style is: “Excess and glam is what this beer is all about, and it’s loud enough to take down the King. 100% of the base malt is Gambrinus Vienna, with Honey Malt being the majority of the special grains used. The combination gives an amazing red color, bursting with fruit and berry notes. This beer is so big, we ran a secondary ferment which allowed it to mellow and mature. This beer will make you want to dance, and when you do remember how it’s done…” Taste the glamour before it disappears!

We have another exciting announcement from the brewery – we are currently sourcing the ingredients for a new “Uniquity” – the Electric Fantasy! The Electric Fantasy will be a blue (that’s right, blue) IPA that will tantalize all your senses. Look for it in January 2013!

In other news, our production team is working on our first bottling of the bottle-conditioned Unity as In Edward, a sour blonde ale. These bottles will be released in February at our SF Beer Week kick-off event and Artist Market on Saturday, February 9th! This will be a big party – music, art, food, and beer from 12pm -9pm! This is always a really fun and well-attended event, so mark your calendars, you wont want to miss it!

Have you been down to our Open Mic Thursdays at the Tap Room lately? Our Open Mic host Jason Young has really done a great job building this up. Jason provides live set recordings, posted online (for free!) Our Open Mic is always a very laid back and supportive atmosphere, with a regular crowd of very talented local musicians to entertain you while you sip on some deliciously and locally crafted beer! Feeling brave? Want to get up and do your thing? Get in to Tap Room on any Thursday night and join us! You can also “friend” our Open Mic page on facebook for regular updates and information! (AleIndustries OpenMic Thursdays)

Don’t forget that our next “First Saturdays” Artist Market is set for Saturday January 5th, from 2pm – 7pm. Fantastic blues trio Grimey Blue will be our musical entertainment, and they will play from 4pm – 7pm. We have a fantastic line-up of local artist and designers coming out for our Artist Market. Come on down for some unique and amazing fine art, jewelery, hand-made candles and soaps, beautiful scarves, breathtaking local photography, on-the-spot airbrushing, and more! See you there…

That’s all for now – until next time, Cheers! (And don’t forget to ask ‘em for an Ale Industries!)

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AI Around the Bay – Pint Nights, New Beers, Beer Crawls & more!

Hello, friends! It’s time again to check in with you all and let you know what we are up to at Ale Industries. We have some exciting events coming up, some new, unique beers, and of course some beloved favorites hitting the Bay Area this month!

First off, our newly revamped and re-envisioned label for the Beer Formerly Known as Orange Kush – the Golden State of Mind – is officially hitting the shelves! Jesse and Morgan worked hard to get the new labels out, and we officially have some gorgeous bottles of Golden State of Mind for sale at the Tap Room. You will start seeing the new bottles out and about this week. We are very excited to show off our Golden State of California with this new label, and have begun to use, as much as possible, California grown ingredients.
In order to be fair to all the beauty of our great state, we will be changing our label with the seasons, and will be commissioning local artists for the artwork. Not only will this keep the label fresh, and support California artists, but it will also work as a way of indicating the freshness of the beer. We have always worked hard to keep nothing but fresh beer on our retailers shelves, now you will be able to see how well we do!

This week also saw the release of our latest batch of the East Bay IPA! We know there are many of you who have been waiting (since July!) to get your hands on some East Bay IPA action, and now is your chance! It is currently on tap at the Tap Room, and available for pints and growler fills so you can share the love with your friends and family. Look for it at your local brew pubs and restaurants. If you don’t see it, ask for it! It won’t be here long, this beer always sells out really fast.

In other brewery news, we have a new, one-off, limited bottle release beer coming your way. This Is the Shit That Killed Elvis will be released the week before Christmas. This smooth, malty and delicious beer will be available to help ring in the New Year the way The King would have – in full glam fashion! Thanks to all of you who submitted artwork ideas for the label – we went with a fantastically glamorous design from our good friend Mike, owner of The Art of Picture Framing in Concord, and an all around awesome guy! Thanks Mike!

Out and about in the world, we have another Yelp Event coming up this weekend – The Nifty Under $50 Holiday Pop-Up is at the David Brower Center in Berkeley this Sunday, Dec 2nd from 2-6pm. Steve will be hanging out in the “Local Love Lounge”, where every guest who makes a purchase from one of the nifty artisans will gain access to complimentary cocktails, a massive cookie buffet, Snap Yourself photo booth, retro holiday music videos on the big screen, Yelp schwag, and of course Ale Industries beer!

Next Thursday, December 6th, Steve will be out at the Winter Bash 2012 in Roseville from 6:30 – 10pm. There will be free appetizers, and open bar, live casino, music, dancing, and raffle prizes! Proceeds benefit Roseville HomeStart – you can get your tickets online at www.rosevillechamber.com.

To get in the holiday spirit, we will be participating in the Santa Beer Crawl in Martinez on Saturday, December 15th from 4pm – 7pm. This fun and festive event will be featuring 20+ Local Craft Breweries (including Ale Industries, obviously), and you will get a chance to sample local craft beers inside downtown Martinez businesses. Costumes are optional, but there will be prizes awarded for BEST Christmas Costume and BEST Holiday Sweater! We can’t wait for this one, it’s going to be a lot of fun!

We also have a couple of Ale Industries Pint Nights coming up this month as well! Now that we have our awesome and official Ale Industries pint glasses, we will be doing a Pint Night on Tuesday, December 4th at Creek Monkey Tap House in Martinez. We will be out with our East Bay IPA, Golden State of Mind, Uncle Jesse, and Rye’d Piper! Then, on Tuesday, December 18th we will be doing a Pint Night at Barclay’s in Oakland! Come on out and enjoy a pint or two with Ale Industries crew. See you there!

That’s all for now – until next time, Cheers! (And don’t forget to ask ‘em for an Ale Industries!)

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